VI Headliner: Interview with Amy Peters of Amy Peters Studio

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Yesterday I mentioned I'd be back soon with an interview with Mrs. Amy Peters of Amy Peters Studio. I'm thrilled to have Amy as a sponsor this month and excited to get to know her a little bit beyond her inspirational jewelry.

Amy Peters

 

Welcome Amy, we are so glad to have you here today. Can you tell us a little bit of background information about you?

I started making jewelry when I was 8 and took a jewelry enameling class.  It sparked a lifetime love of the craft.  I went on to get my degree in jewelry and metal arts, but I didn't start my business until about 4 1/2 years later.  I was working at a gallery at the time.  A prominent local artist told me some advice his art professor had given him.  "If you aren't using your art degree as your career 5 years after college, you never will".  I rented a Victorian carriage shed with a dirt floor and no running water for my studio, filed my business papers and Amy Peters' Studio was born. 

Amy Peters Studio 3 Order Boards at Amy Peters Studio

What is something about you as a designer that you've never told anyone?

Wow, I've been in business for 15 years and interviewed so many times,  so this will be tough.  hmmmm….Ok here goes.  I sometimes look at my work and I can't believe I've actually made it.  When a piece comes together just right I often look at the piece as if I'm just an admirer, not the creator. 

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Hearts & Words Starter Set

What are your dreams and hopes for your business this year?

I'm working on an entire re-design for my website, blog and facebook.  I hope to integrate our online business with our in studio accounting system to streamline the business as we continue to grow. 

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Amy's Stamp Sets Collection (only a third of what she actually owns)

What is important for your customers to know about your work?

2010 marked my 15th anniversary in business and we have continued to grow and change over the years but have stayed true to our mission of creating beautiful inspirational jewelry for women of all ages.   I take pride in the fact that we are all handcrafted in the USA

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Love Sent to You, from Amy's Daughter's collection Designs that Give Back.


 

Can you tell us a little bit more about your Designs That Give Back collection?

My daughter Kyra started this collection when she was 8 years old.  A trip to the grocery store sparked a conversation about giving back.  So she decided she wanted to create a collection of charms where 100% of the profits would be donated to various charities.  She did all of the designing and creation of the design and packaging.   She choose all of the charities in the generic (feed people, help animals, kids, ovarian cancer) And I choose the charities.   Kyra has had several articles written about her, but her favorite was in the American Girl magazine. 

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Office Coordinator Extraordinaire.

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Studio

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Marlie the office pup!

Does vintage play a role in your work or life? If so, how?

I absolutely adore vintage. In my business I often use vintage and antique steel letter stamps to create the jewelry collections.  Several of my sets date to the 1800's.   I have collected them over years by shopping at flea markets.    In addition to my business, most of my furniture and decorative accessories in my house are vintage.  I fix up some and use some the way I found them.  The love of vintage came from shopping trips with my dad. When I was younger and living at home with my parents I used to go to the San Jose flea market with him every single weekend.  I have so many amazing things that I've collected over the years during these flea market trips.  But I'd have to say the 1940's cursive print typewriter I have is one of my favorite vintage items.

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A special thank you to Amy for giving us a peek into her studio and a closer look at her and her daughters jewelry.

Please visit her website; Amy at Amy Peters' Studio

 

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